Feeding Futures
Anue is a Norwegian health technology company founded on November 27th, 2018 by pediatric nurse Jeanette Grønnslett. Her frustration and irritation with how breast milk is handled in hospitals and the process of donating breast milk gave her the idea for a new storage solution for breast milk - a storage solution that revolutionizes the milk bank process and makes it easy, safe and hygienic to donate breast milk.
The name Anue [Anew] means "first" as in the first meal. Our vision is that all newborns should have breast milk as their first meal. When spelled out, it sounds like “a new”. Anue is a new brand, with new concepts that will change current working methods for collection, storage, test and distribution of human breast milk.
Anue revolutionizes the process of handling breast milk and implements a new global standard.
Employees
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Jeanette Grønnslett
Founder & CEO | Pediatric nurse
Feel free to contact me
+47 97 08 09 68 | Jeanette@anue.no
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Johanne Eriksen
Product Specialist | Nurse
Feel free to contact me
+47 90 77 79 01 | Johanne@anue.no
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Christine Amundsen
Graphic Designer
Feel free to contact me
+47 90 61 08 70 | Christine@anue.no
Did you know?
Infants require breast milk as it contains essential nutrients such as digestive enzymes, growth hormones, antibodies, hamlet, stem cells, and other vital components that are important for public health¹. Unfortunately, not all infants have access to its mothers own milk, human donor milk will be the next best option. Infant formula increases the risk of developing several health conditions associated with high mortality². With over 15 million premature babies born annually, only 800 000 have access to human donor milk.
I have a strong passion to promote, protect, and support breastfeeding and increase access to human donor milk. The current breast milk donation process presents several challenges that have created frustration, irritation, and a commitment for me to create a global change by develop and implement Anue Concept Kit.
Anue Concept Kit is a new, patented technology designed to make it easy, safe and hygienic to collect, store, test and distribute human milk. You are most welcome to take part in our journey.
Sincerely
Jeanette Grønnslett
Founder & Inventor of Anue
Source:
1. WHO | Breastfeeding (21.07.22)
2. The Risks of Not Breastfeeding for Mothers and Infants - PMC (nih.gov)
Meaning
All newborns should have breast milk as their first meal
Vision
We ensure human milk a safe and easy journey from donor to recipient
Mission
We develop tools, processes and knowledge that help caregivers give children the best possible start in life. Through our solutions, we ensure optimal quality at all levels, minimise waste and simplify the way for breast milk throughout the value chain
Values
Integrity – we act with honesty, transparency, and accountability in all our actions, ensuring trust and reliability in everything we do
Humanity – we place the well-being of individuals at the heart of our work, showing empathy, respect, and compassion for those we serve
Quality – we are committed to delivering the highest standards in all aspects of our products and services, ensuring safety, effectiveness, and excellence in every solution we provide
Board
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Ingri Marie Sivertsen | Board member
Ingri Marie Sivertsen is the General Manager of Nyhamn, where she has been responsible for all investments since 2018. With a Bachelor's degree in Economics and Management, as well as a Bachelor's degree in International Marketing, she brings a wealth of knowledge and experience to her role.
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Martin Grønnslett | Chairman
Martin Grønnslett is the Regional Manager of the Norwegian Association of Machine Entrepreneurs, as well as the Chairman of the Board of Transport Forum North. With a background in law, Martin is an experienced legal advisor with expertise in public procurement, negotiations, and contract law.
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Paul Martin Strand | Vice Chairman
Paul Martin Strand is educated civil economist with specialization in management, finance, and accounting. Former hospital director at Nordland Hospital, CEO at Helse Nord RHF. Completed the national executive program for specialized health services and been director and central figure in several restructuring projects at Telenor.
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Marthina Sørli | Board member
Marthina Sørlie works in marketing and communication at the technology company DIPS, and is often juggling multiple tasks at once. She is a trained economist, having received her education from Nord University, and has expertise in sales and marketing, as well as media and communication.
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Ingun Berget Johansen | Board member
President of Andøya Spaceport, Legal professional, leadership and project management, Investment manager.
“Breast milk sustains and protects newborns, it is specially designed to help the baby grow and develop with the right ingredients"
⁓ Jeanette Grønnslett
Pediatric nurse | Inventor and founder of Anue
Shareholders
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Jeanette Grønnslett
Private | Bodø
Founder
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Nyhamn
Family Investment Company | Bodø
Founded by Martin Sivertsen
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HVO
Investment Company | Lovund
Håkon Vigner Olaisen
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Norinnova Startcap
Investment Company | Trømsø
Norinnova AS
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DSD Investeringer
Family-owned Corportation | Stavanger
Folke Hermansen AS
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Tooutoo
Private-owned Investment Company | Andenes
Founded by Ingun Berget Johansen
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Salten Invest
Local Investment Company | Bodø
Salten Regionråd
FAQs
Can I reuse your products?
All our products for collecting, storing, test and distributing breast milk are one-time use only.
We do not recommend reusing our products.
Where are your products produced?
Our products are produced in Germany, Denmark and France.
All our products are produced under good working conditions.
What are your products made of?
All our products for collecting, storing, test and distributing of breast milk are made of PET material and are specially chosen for safe storage of breast milk. The material in the Anue Siipp pouch protects the breast milk from oxygen, water and light - which is beneficial for the nutrients in the milk. The plastic parts are made of HDPE, and the pipette is made of LDPE – all of which can be recycled. We have carried out plastic migration tests on the products and can confirm that they are of good quality. Anue is a member of Grønt Punkt Norge.
Our products are intended for use in hospitals, and are strictly designed according to regulations.
Can breast milk be frozen in Anue Siipp pouch?
Yes. It can withstand temperatures down to -30 degrees celcius.
Can breast milk be microwaved in Anue Siipp pouch?
Our products are not microwave safe.
We strongly advise against heating up breast milk in microwave.
I can see that the Anue Siipp pouch is made of PET material - does it contain bisphenol compounds like BPS, BPF or BPA?
No it does not. It´s also free from BBP, DBP, DCHP, DEHP, DIBP, DINP, DNOP, DHP, DPP, nPIPP, Benzophenone, Chlorine, Chlorinated/halogenated plastics, ESBO-soybean oil, latex and rubber, organostannic compounds, perfluoro-alkyl sultanate, PVC, PVDC, silicone.
Anue Siipp is compliant with regulation (EC) No 1935/2004 of the European Paliament of the Council of 27 October 2004 on materials and articles intended to com into contact with food. It´s also compliant with commission regulation UE n° 10/2011 of 14Th January 2011 relating to plastic materials and articles intended to come into contact with food.
How much breast milk/colostrum does the Anue Pipette hold?
Anue Pipette holds 5 ml.
How much breast milk does the Anue Siipp pouch hold?
Anue Siipp pouch holds 180ml.
Does the Anue Siipp pouch fit all breast pumps?
The Anue Siipp pouch fits most breast pumps (Medela symphony, Ameda, Kitett etc.), If the pump does not fit, you can easily pour the milk into the pouch because of the big opening. Or you can use an adapter.
Do you have more questions? Please contact info@anue.no
Anue is a member of Grønt Punkt Norge. Grønt Punkt Norge is a return system for packaging. They provide financing for the return schemes for the packaging types glass, plastic, metal, cardboard, beverage carton and corrugated cardboard. You may have put the Green Dot mark on our packaging? The label is proof that Anue is a member of Grønt Punkt Norge and has paid for the packaging to be recycled. Through Grønt Punkt Norge, we take responsibility for the packaging entering a cycle.
Anue is a member of Global Enteral Device Supplier Association (GEDSA), a non-profit trade association dedicated to the advancement of patient safety.
ENFit Compatible Our products is designed after ISO 80369-3 ENFit, They are compatible with all syringes, tubes and other ENFit- accessories.
The materials in our products is clean, safe and made out of high quality raw materials. They are specifically designed to preserve the nutrients and taste during storage. We are proud to have our manufacturing partners in Europe, and to know that our products is produced under good working conditions. We also preform plastmigration tests - to ensure that we deliver safe products to store breast milk.
Manufacturing